The LEGO Firm History

The history within the LEGO enterprise begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to take up a business advertising his wooden toys door to door in the town of Billund, Denmark. He known as his new business “Lego” — a combination of two Danish phrases, “leg godt, ” which suggested “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, copyrighted a system to get coupling the plastic stones that would down the road become called SEGLAR “Automatic Binding Bricks. inches The invention allowed LEGO to generate more diverse and sophisticated toys.

Following that, LEGO extended it is offerings and began to meet the needs of both small children. It produced a line of “Minifigures” in the mid-1970s that contained human numbers with posable arms, and in addition marketed jewelry sets to get young girls.

One other expansion more than three decades ago saw the creation of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, between other well-known themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching establishes featuring the X-wing mma fighter and NECKTIE Fighter.

When the company grew, it necessary to increase its ability to propose new products quickly and effectively. To this end, it hired management manager Jorgen Vig Knudstorp.

This individual helped the corporation cut down on products on hand and reduce development time. He encouraged the company to build contact with main toy companies, including Goal, Wal-Mart and Toys ‘R’ Us.

He also presented LEGO Options, an online community where lovers could submit proposals for new Lego sets they wanted to find produced. This kind of allowed LEGO to test the appeal of new choices and gain feedback just before committing to these people.

Leave a Reply

Your email address will not be published.